Syrup is a satirical novel by Maxx Barry.
When a young marketing graduate named Scat comes up with an idea for a new product for Coca-Cola called 'Fukk', he goes to Coca-Cola to sell his idea for $3 million. Unfortunately, he learns that someone he knows named Sneaky Pete has already claimed the copyright! Scat then leaves his apartment with Sneaky Pete and moves in with Cindy, his on-and-off girlfriend. Things get worse when Cindy eventually throws him out, and he goes to live with 6 (a love interest) and Tina (6's roommate) while managing the summer marketing campaign for Coca-Cola.
The campaign is eventually a success, and, after that, Scat's only goal is to undermine Sneaky Pete's effort to run a new secret project for Coca-Cola: the first feature length advertising movie!